Search Engine Optimization Proposal

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The following proposal outlines the search engine optimization (SEO) and website maintenance services, that I can perform for your business on a monthly basis, as well as pricing. I can also customize a package to suit your budget and requirements.

Proposal Pricing Amount:
5 hours/month = $250
10 hours/month = $400

On-site Search Engine Optimization: I will optimize the code and content of your website for each of the major search engines. I utilize a variety of HTML coding techniques that will make the keywords search term phrases within the code and content of your website stand out and get indexed by the search engines. I will optimize the Meta-Tags (Titles and Descriptions) on each of your pages to improve the search-ability of your site. I will also create a Site-Map for your website, which will allow the search engines to more intelligently crawl the content on each of the pages of your website.

Local Directory Submissions: I will submit your website and build up a profile for your business to up to 60 prominent local business directories on a monthly basis. Each month I will resubmit your business listing to each of your local directories, adding new photos and content related to your services. Local directory submissions will give your business a much more substantial presence in local search results and have become a vital element of the ranking algorithms in Google, Yahoo, and Bing.

Google & Bing Webmaster Tools Setup & Management: I will setup and manage Google and Bing Webmaster Tools accounts for your business website, which will help me to analyze the technical aspects of your website's optimization, such as data crawl statistics, page errors, as well as basic on-page SEO improvements. Webmaster Tools offers insights and tools about your meta data and what keywords Google pairs with your site. Through webmaster tools, I will create Rich Snippets and an XML Site Map, which allows search engines to better understand the information contained on each of your web pages and index the content on each of your pages in a more intelligent manner.

Content Writing Services: Each month, I will create professionally written articles, that contain keyword-rich content for your website. The content will contain and highlight targeted keyword search phrases that are related to the services you provide, combined with the towns that you are focused on doing business in. This will help you to attract new website visitors, and engage your existing customers.

Google Keyword Planner Tool: Keyword Planner is a Google tool that will allow me to search for keyword phrases related to your services, and see how a list of keywords might perform. I will research and utilize keyword ideas based on phrases or service category, average monthly search volume for a keyword over a specific period, and search volume trends for a single keyword or group of keywords over time. This information will allow me to gauge which keyword search terms will perform best for your targeted area locations when I am creating new content for your web pages.

Google Posts Content Submissions: Google recently implemented a new update this year for local search called Google Posts. This new feature allows you to publish text, photos, products and services directly to Google Search (in the Knowledge Panel) and Maps. Google Posts will have an immediate impact on improving your exposure in local search results.

Social Media Setup and Management: Social media is now an important part of SEO and increasing the online exposure for your business. From Facebook and Google+ to Houzz and LinkedIn, I can setup your social media accounts, optimize them by adding photos and content each month, and fully integrate them with your website.

Optimize Website Load Speed: Google uses website load speed as a ranking signal in their algorithm, and it serves as one of the many factors that determine where your website shows up in the search results. I will analyze and optimize the load speed of your website utilizing Google's PageSpeed tools. I will use the latest protocols and web standards designed to ensure optimal load time for your website.

Online Reputation Management: I will notify you of any negative online reviews and work to get them removed.

Website Maintenance Services: I will perform ongoing maintenance and updates for your website including general website maintenance, adding new photos, and updating and creating additional pages of content each month.